I do most of my work these days through Social Business Brokers, a social enterprise I set up a couple of years ago with Gill Coupland to bring people together to find enterprising solutions to some of our big social problems.
We came up with a new way of working this year. We developed a five-stage process for making progress on whatever social issue we were focusing on:
- Look for clues – researching, understanding the issue we want to solve
- Create a buzz – get people engaged through using traditional and social media
- Get together – gather together a wide range of people at a Call To Action
- Build momentum – take ideas explored at the Call To Action and develop them
- Make things happen -‐ achieve sustainable social change through supporting social ventures to grow
The first issue we decided to focus on was empty homes in Leeds. We’d seen George Clarke’s programme on TV talking about empty homes being a scandal. And, like most of you, we’d wandered around our city’s streets, spotting empty homes and wondering how on earth they could stay empty for so long. Who owned them? Why were they empty? How would we go about getting them back into use?
So we looked for clues and we created a fair bit of buzz – including this full page feature in the Yorkshire Post. And George Clarke got in touch to say he’d love to come to our Call To Action. That, as you can imagine, created a lot more buzz – and before we knew it 100 people had signed up to come to our Call To Action.
And what a day it was. We’d done all of this for free – and countless other people had chipped in with their free time, their venue, their contacts and lots more. 100 people – including property professionals, senior Council staff (including the Chief Exec), social entrepreneurs, campaigners and people looking to buy their first home – came together for a day to think creatively about how to get more of our empty properties back into use as homes. It was a brilliant day, which also got tonnes of media coverage, including this in the YEP and this on BBC Look North (my TV debut).
And if you’re still not convinced, have a look at what people said about the Call To Action on Twitter
That was in May. What happened next? The truth is that whilst I can now confidently point you to our “five stage process” (outlined above) we were, in reality, making things up as we went along. We knew we needed to do something to help turn the ideas that were explored at the Call To Action into real, live, interventions which would help bring hundreds more empties back into use. We just didn’t know what that something would look like.
But that’s OK. If we knew, we – or someone else – would have already done it. The whole point of our approach – which is essentially about bringing other people together who know far more about an issue than we do, and who are better placed than we are to solve it – is that we don’t know the answers yet. But together we can find them….
So we’ve spent the last six months talking to people, listening to people, continuing to look for clues and to put some meat on the bare bones of the ideas that were explored on that sunny day at Greenhouse in May.
What we’ve come up with is a plan for prototyping Leeds Empties. We want to learn by doing – and we want to learn quickly. We’ve identified ten areas of work that we believe – having talked to a lot of people – could make a real dent in the numbers of empty homes in Leeds. Here they are:
- Communicating with the right people
- Empty Homes Doctor – intensive one to one support for empty home owners
- Development of business models and investment vehicles
- Private sector engagement – Civic Enterprise
- Understand and review current Leeds City Council empty homes processes
- Opportunities for green retrofit of empty homes
- Support for new and existing self-help schemes and social ventures
- Identify and secure funding and investment for Leeds empty homes
- Identify work, volunteering, training and apprenticeship opportunities
- Explore how to get involved in Leeds City Council’s locality based approach
It’s probably hard for you to grasp exactly what we mean by all of this. I’ll try to explain it more over the coming weeks. But, in essence, we want to get stuck into the detail of each of these areas of work over the next six months, so we can work out what might work best in Leeds.
And then, six months down the line, we believe we will have a much better sense of what Leeds Empties can be. Which is when we can go for some serious investment – which we believe will pay huge dividends – more decent homes, more jobs and training opportunities, fewer communities blighted by derelict houses, and much, much more.
For now, we need just over £50,000 to prototype Leeds Empties for six months. So this is an open call to anyone who can help us to make Leeds Empties work. We’d love to hear from social investors, philanthropists, Trusts, and whoever else who could invest in our prototype. Please get in touch if you’re interested. We’d love to tell you more.