Being enterprising in Scarborough
Monday, April 12th, 2010
Back in the office today after a lovely sunny weekend in Scarborough. We were supposed to be moving house this week but it’s been delayed so we escaped to the seaside in the hope that the sea air and spring sunshine would lift our spirits.
Scarborough, you may know, was recently crowned the most enterprising town in Europe. That’s quite an accolade, particularly for a seaside town long thought to be past its best.
Did we see much enterprising activity? Apparently one of the reasons Scarborough won the award is the efforts that have been made to support digital industries – with free wifi in the harbour offering evidence of the town’s commitment to helping entrepreneurs to stay connected.
I can’t comment much on that, but I can comment on what it’s like as a two-day tourist. I live in Leeds, but when it comes to shopping and eating out I could be anywhere – Clone Town Britain is well and truly alive in Leeds City Centre. Of course there are independent shops and restaurants, but they’re few and far between. The big brands dominate, as they do across the UK.
Not so in Scarborough. And it’s not just because it’s smaller than Leeds – you’ll find many places of Scarborough’s size where most of the indigenous businesses have been squeezed out by the chains. Of course many of the big retailers are there, but there are loads of small businesses – restaurants, shops and cafes – which have Made in Scarborough written through them like a stick of rock.
That makes for a much more enjoyable experience. Or at least it can do. One reason that chains are successful is that they offer an apparent guarantee of quality. So you know that your Pizza Hut pizza in Scarborough will be just like the one you had in Leeds the week before. The temptation, when you lack local knowledge, is to play it safe and go for what you know.
We tried to steer clear of the big brands, with mixed results. The experiences which weren’t as good as they could have been got me thinking about what it really means to be enterprising. There was the B and B which charged premium prices but offered bargain basement service. And the Bistro, half-empty on a Saturday night, with bagged salad and one CD of MOR music, played time and time again.
Both entrepreneurs clearly were keeping a keen eye on their margins. And both probably tell a good story about how hard it is to compete with the big boys – the £19 rooms and the 3 courses for a tenner evening meals.
Whilst I’ll always tend to side with the small, independent businesses, I have also lost some of my sentimental attachment to all that is small. Both of these businesses have clearly forgotten what it’s like to be one of their customers – such a common mistake for many businesses – social businesses amongst them.
How do you compete in markets where prices are driven down by competition – some of which you could probably argue was unfair? You have to find different ways to be better than your competitors who will always beat you on price. You could start by trying to consider how your service looks from a customer’s point of view – looking at your business from the outside-in. It’s hard – and not very pleasant sometimes. But sitting in front of your creditors, with an insolvency practitioner sat to your right, is much harder.
