Category Archives for Football

The People Versus

I was back in Liverpool at the weekend to watch the Cup Final with the Blue half of my family.  Sadly the Chelsea Blue triumphed over the Everton Blue.  There were a few sore heads on Sunday morning. Everton – … Continue reading

01. June 2009 by Rob Greenland
Categories: Football, Marketing, Mutuality, Social change, Social enterprise, Social entrepreneurs, Social Justice | 1 comment

The times they are @ changing

When I do a talk or run a workshop, I introduce myself by talking about my journey from activist to entrepreneur. It's a neat little phrase which communicates a few important points.  I wasn't born on a market stall selling … Continue reading

16. April 2009 by Rob Greenland
Categories: Football, Social change, Social enterprise, Social entrepreneurs, Social Justice | Leave a comment

Hillsborough – one day the truth must be told

My Hillsborough story is far less dramatic than that of thousands of other people who were affected by what happened twenty years ago.  But, like so many people, what happened that day has stayed with me ever since, and, probably … Continue reading

14. April 2009 by Rob Greenland
Categories: Football, Social Justice | 1 comment

What’s wrong with being disturbed and angry?

I sometimes wonder what journalists get paid for.  I know football is all about opinions but the shallow analysis of the Benitez-Ferguson saga does make me despair a little.  The story seems to be:  Benitez has a go at Ferguson. … Continue reading

13. January 2009 by Rob Greenland
Categories: Football, Social change, Social entrepreneurs, Social Justice | 1 comment

Rafa, Mr Ferguson, and being the challenger brand

It's up to you to decide whether you think Rafa lost it, or whether this was a brilliant tactical move to out-manoeuvre the grand master of mind games.   I think he's been very clever, but then I would.   … Continue reading

10. January 2009 by Rob Greenland
Categories: Football, Marketing | 2 comments

For sale – large property, enormous garden, generous seating area

If you ran a bank, and had loaned a load of money to a football club, who then couldn't pay it back, what would you do?   Obviously if you re-possess a house, you can usually find someone else who's … Continue reading

13. November 2008 by Rob Greenland
Categories: Business, Football, Mutuality, Social change, Social enterprise, Social entrepreneurs | 1 comment

A big own goal

A last minute rush of blood to the head, undone by a crafty right-winger. What was David Moores thinking when he had a last-minute change of heart and decided to sell to Waldorf and Statler instead of DIC? Surely self-styled … Continue reading

23. April 2008 by Rob Greenland
Categories: Business, Football, Mutuality, Social enterprise, Social entrepreneurs | Leave a comment

Share Liverpool FC

A very exciting plan to take over Liverpool Football Club will be launched today. The model they’re looking at is a co-operative one, based on the kind of structure that a number of clubs in Germany and Spain – most … Continue reading

31. January 2008 by Rob Greenland
Categories: Football, Mutuality, Social enterprise | 2 comments

A letter to the Football Association

Dear Brian, Sometimes you don’t get what you want. Instead you get what you need. I was disappointed that England didn’t qualify for the European Championships, but there was also part of me that was pleased as it might give … Continue reading

27. November 2007 by Rob Greenland
Categories: Football, Social enterprise | 2 comments

Reason 1 – ownership matters in football

I heard on the news this morning that fans website MyFootballClub has agreed to take over Blue Square Premier Club Ebbsfleet United. 20,000 members have each paid £35 in order to provide the £700,000 needed to take over the club. … Continue reading

13. November 2007 by Rob Greenland
Categories: Football, Mutuality, Social enterprise | 3 comments

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